How To Choose A Niche For Your Affiliation Blog

Stuck with finding your ideal niche?
This is completely normal. In fact, the majority of successful bloggers have been there.
In this article, I will share with you advice that will be very useful for you not being faced with the dilemma of how to choose a niche for your affiliation blog.
This guide covers a large number of aspects and gives you as many answers as you could ask yourself to choose your blogging niche.
So read until the end, don’t skip any sections.

What is a niche?

In business, a niche is a small segment of a larger market on which a product, service or business is concentrated.
In terms of blogs, the niche refers to the specific theme in which you blog. We then speak of a niche blog.

Why have a niche blog ?

In any business, whether offline or online, it is particularly important to move into a specific niche.
As this article is related to blogs, I will focus on the reasons why you should have a niche blog.
The reasons for having a nestled blog :

  • you highlight your expertise: when blogging in a specific area, readers and Google treat you as an expert in this area.
  • you get a loyal audience: when you blog for a target audience in a specific niche, readers regularly return to your blog in the hope of getting new content. Because you publish content that is always relevant to them.
  • a niche blog facilitates monetization: by attracting a very targeted audience to your blog, you can effectively market the products and services that interest them greatly. In addition, manufacturers of products in the niche on which your blog will also be interested in placing advertisements on your site.
  • a niche blog is better positioned in SERP: niche blogs also help the content of your blog to rank well in Google, due to the relevance of the articles. When you have a lot of content revolving around a specific field, Google treats you as a domain expert and ranks your content higher in search results.
  • facilitate the creation of a community: when people sharing the same ideas visit your blog, you can get them to subscribe to your newsletter and create a community that is easily involved. Because these people are interested in this specific niche.

What examples of good niche ideas ?

Almost 80% of the blog industry niches fall into one of the following areas:

  1. silver
  2. health
  3. relational
  4. lifestyle
  5. education
  6. spirituality
  7. mode

These niches are particularly popular because they are closely linked to the prioritization of basic needs (Maslow pyramid).

  • money> online> live on your blog
  • money> personal finance> trading
  • health> nutrition> diets> ketogenic diet
  • health> crossfit> crossfit
  • lifestyle> leisure> music> instruments> guitar> electric guitar

If you position yourself in one of the parent fields, it’s called a niche. If you decide to go further in a niche, it’s called a sub-niche. And the more you go down in the niche hierarchy, the more your blog will be ultra-niche.
If you look at some of the most popular bloggers, they are experts who run blogs on a specific subject. This allows them to attract the right target and create a mark around them.
That said, you always have to find a low-competition niche where people have problems. As a result, you must start blogging in a spirit of problem-solving.
After finding a niche, while validating it, you must ask yourself “.

How to search for the perfect niche?

In order to find a perfect niche, I will come back to the old Japanese principle called.
According to this principle, intended to find its raison d’être, you must identify a niche that meets the following conditions:

  • a niche you love
  • a niche in which you have expertise
  • a profitable niche
  • a niche in which people have problems to solve

It is only when you identify a niche that meets all of the above conditions that you can open a profitable and sustainable blog.

Focus: Choose a niche that you are passionate about

When choosing a niche, many people advise you to blog around your passion.
But you now know that passion alone is not enough to become a successful blogger. Even if it remains essential, passion is only one component of the system.
If you have trouble finding a passion to blog about, ask yourself these questions:

  • what interest center (s) have I had since childhood?
  • what things I can’t stop talking about when I’m with friends or family? Is it physical form ? Politics ? Finance ?…
  • on what subject I would write a book ?
  • on what subjects do my loved ones ask me for advice?

These are essential questions for which you need to take some time to think.
If you can’t find your passion, even after trying to answer these self-discovery questions, don’t panic!
Passion is something you need to develop on. No one is born with passion in a field !
Even if you are not passionate, there are certain areas that interest you. Research these areas, read books and articles, and watch videos on Youtube. This is how you will start to develop your passions.
Passion does not develop by looking at the stars or by staying on the beach to contemplate the waves.
You have to work on yourself to discover your passion. And that goes through learning.

Focus: Choose a profitable niche

With your only passion, you will not go anywhere. Imagine blogging for months without the money flowing: you will end up losing your original craze.
You might even think that all these trainers or coaches in blogging are just charlatans, dream sellers who promise you the moon.
You will probably be disgusted.
And you will turn your back on what could bring you better comfort in your life.
Again, the truth is that your passion alone is not enough to live on a blog.
So now that you have found a list of niches in which you can develop your passion, do not stop !
You must validate these niches by verifying their profitability.
How to do ?
First, you need to know what are the main ways to monetize your blog.

  • Membership marketing: you promote other people’s products and receive sales commissions generated through you.
  • Your own products: you can sell your own physical/digital/information products on your blog.
  • Training: you can sell training, consultations, or mentoring to the readers of your blog.
  • Sponsored content: you publish reviews and advertisements related to other products in your niche. And you get paid for it.

To be completely transparent with you, through my twenty sites, I mainly promote affiliate products, such as Amazon, but not only (advertisers vary by niche).
I also publish sponsored articles (people pay me to publish their articles on my different websites), I offer SEO web writing training and affiliation coaching. However, I do not make contextual announcements (Google Ads for example).
All this generates comfortable passive income (apart from coaching which requires face-to-face work). Not to mention my “traditional” writing services.
But back to our sheep.
After deciding on your passion niche, you must now determine if there are enough affiliate products in this niche.
Go to the Ubersuggest tool and look for terms such as:

  • coach [name of your niche]
  • training [name of your niche]
  • course [name of your niche]
  • tuto [name of your niche] …

These requests allow you to know if there are people interested in training in your niche. This is particularly useful if you plan to become a trainer, coach or consultant in your niche. But also to sell products that are not yours as an affiliation.
In the example above, I used the free version of Ubersuggest, a tool by Neil Patel, a tenor in online marketing.
For the term, we observe that there is a fairly good volume of research (2,900 monthly searches). This means that there are people willing to invest money to train in trading. It is therefore a potentially profitable niche.
Now that you know that this niche has an audience willing to train, it is also essential to know if there are products to promote in this niche.
By simply searching Google, the results show unequivocally that you could offer trading training on your blog and be commissioned for sales generated through you.
As far as you are concerned, just do some research by changing the name of the niche. This will let you know if there is an audience ready to buy products or services in your niche.
If there are good products related to your niche on Amazon, you may also consider monetizing your blog with the Amazon Affiliates program.
For example, I am convinced that there are very good books on trading on Amazon which you could for example criticize on your niche blog.
Amazon is not the only affiliation program.
For physical products, the offer is bloated. Among the good programs, on which you can find the big brands (Cdiscount, ManoMano, Fnac, Boulanger …), there are Awin, Affilae, TradeTracker, and many more.
For digital products, take a look at ClickBank and JVZoo in particular.
These platforms will allow you to get a clear and accurate picture of the products that your readers could buy via your niche blog.

Competition analysis of your niche blog

Before choosing a niche, it is crucial to know the people and blogs who are already present in the niche that you are about to select.
This research will allow you to know the competition you are going to face, but also the profitability of your niche.
Why is competition beneficial? If there are a lot of blogs in the niche you have chosen, it means that there is a lot of money to be made in this niche.
And since there are other bloggers in the same niche as you, you can network with them, build relationships, or even grow together. Otherwise, blogging will be a very lonely trip.
I am not saying that strong competition is good. But the presence of competition itself validates the profitability of the niche.

Discover potential niche competitors

You can determine the type of competition you will face on your niche by searching in Google, for example,
You can also use online tools like Ahrefs or SEMRush. They allow you to display the competitors of a specific site.
For example, by doing in-depth research on the best trading blogs, comes up quite often in top rankings. So I looked on SEMRush for the competing areas of this trading blog.
I thus obtained a list of excellent blogs linked to trading which generate very good SEO traffic to complete the different tops that I found. This analysis was carried out with free access to SEMRush.
You can also search the Facebook pages and the group section for blogging related to your niche to make sure you can create a community around your blog and that there are enough passionate people.
This is how you can validate the potential for creating a community around your blog.
Likewise, you can search for Facebook groups related to your niche and find out the type of engagement they receive. That says a lot about the readership you can expect.

Search for SEO keywords

Google traffic is the most important form of blog traffic. Because it is targeted and free.
A keyword is an expression that internet users search for on Google when they need information. You need to identify the type of keywords people are looking for in your niche.
For this, I use a tool that I particularly like: AnswerThePublic
This tool returns all the keywords that Internet users are looking for on Google that are questions, contain prepositions, comparisons … The tool also provides associated keywords.
This tool is really GENERAL and free for a few searches a day.
It is perfect with the joint use of keyword volume search tools, such as Ubersuggest. Together, they find out what people are looking for in your niche, as well as the data associated with the volume of research.
You can also search for keywords from your competitors.
For this, you can use SEMRush, which has the largest keyword database on the Web.
With this tool, enter the URL of one of the competing sites. You get the keyword report for which the site ranks on Google. You also get a lot of other measures such as the search volume of each keyword, CPC data, position in SERP and more.
In general, if the CPC (cost per click) is high, it means that the keyword is profitable. Advertisers who bid for these keywords on Google pay the amount displayed for each click obtained.
By doing this keyword search with your competitors, you can create a huge base of keywords that you can potentially target via the content of your blog.
Also, if you are considering monetizing your blog with contextual ads like Google AdSense, make sure there are enough keywords with high search volumes and weak competition in your niche for you to target them.

Analysis of competition in keywords

Not all keywords are equal.
If there are very high authority sites classified for a given keyword, you will find it very difficult to classify yourself with this keyword.
When you are looking to position yourself with a keyword in Google’s SERP, the SEO competition index must be below.
To verify this competition index, use Ubersuggest again. Enter your keyword and then check it . Ideally, this index should be below 50. The lower it is, the easier it will be to position yourself with this keyword.
To go back to the example of, the SEO difficulty is 37, which is a rather satisfactory score. And since the volume of research for this keyword is quite large (2,900), you are likely to position yourself well. Provided you do your optimization, netlinking, content creation work correctly, etc.
Please note: When you start a blog, do not try to position yourself with a short-drawn keyword (1 or 2 words in the expression). Aim for the long-drawn keywords.
Long-stranded keywords are expressions consisting of several words, usually containing more than 3 words. The intention behind this type of keyword is very specific and the competition on Google is lower. It is, therefore, easier to position yourself.
For example :

  • short track keyword: or
  • long-traine keyword: or, or

An example with the Voyage niche, proposed by SEOQuantum.

Draw the profile of your target audience (personas)

Before diving into a niche, it is vital to visualize the exact profile of people you want to help through your blog.
For this, you must develop a client avatar or persona. I will not go into detail about the creation of a persona in this article, but here are the fundamentals.
To establish a standard profile, you must know a certain amount of information about your readers / customers :

  1. Demography: place of residence, age, gender, income, etc.
  2. Psychography: beliefs, values, attitudes, etc.
  3. Technology: are they early users of technology, what software they use, what smartphones? etc.
  4. Problems: What Common Problems Is Your Audience Facing?

You can identify most of them using the Facebook audience analysis tool, Google Keyword Planner, Facebook community interactions, discussions on your niche forums, Reddit, etc.
The Audience Insights is very easy to use. It allows you to know the profile of users linked to one or more areas of interest.
To change, I will take the example of a blog nestled on the theme of the vegan regime; -).
Thanks to the Facebook tool, it can be clearly seen that the target audience in France is mainly made up of women (76%).
The tool gives a number of other interesting data such as the love situation, the level of education, the place of residence, the position occupied, the type of device used (computer, mobile …), etc.
Based on this data, this allows me to consider various directions for a blog vegan:

  • if I were to advertise Facebook, I would only target the “Women” category. This will allow me to maximize the return on investment of advertising expenses;
  • I would make my blog about the vegan diet more feminine in its presentation, such as the use of fonts, color games, etc. ;
  • calling on an editor to add a feminine touch to the content of the blog would be a real plus.

Here are some ideas that I have been able to highlight, simply from a single data point (vegan/female audience regime).
By deepening the nature of the audience you will attract, you will know precisely whether your niche is right for you or not.
If the tools I mentioned earlier are not enough, you can conduct surveys and surveys on various platforms, in FB groups, or even consider setting up advertisements to attract targeted traffic to survey pages.
There are many tools to create surveys for free. Just search Google for an online list of tools.
No matter which tool you select, just make sure that the questions in your survey are relevant and provide answers to your audience that you will not get anywhere else.
For example, you can ask them questions about the challenges they are currently facing, what they expect from your blog, etc.

Is your niche evergreen?

If you have to launch a blog, make sure your niche is evergreen, that it will last over time. Avoid ephemeral niches, linked to a fashion phenomenon.
An evergreen niche is a safe bet in which you will be able to invest and which remains profitable in the long term.
Before launching your blog, take a ride on Google Trends. With this free tool, you will know the research trends on your niche.
As you can see, I compared the paleolithic diet to the ketogenic diet. The research trend for the paleo regime over the past five years in France is quite low, while that of the keto regime is much higher.
In some niches, it is even possible to identify seasonal phenomena, which can allow you to set up targeted marketing actions at various times of the year.
Google Trends also allows you to make a more pragmatic choice between two niches if a dilemma arises. Curves cannot lie.

And now it’s up to you !

When you run your blog, it is important to think long-term.
You have to ask yourself various questions such as why are you launching your blog? What do you expect ? What is the end result?
Your “why” must be strong enough for him to get you up every morning without the alarm clock ringing.
It is only when you have this fiery passion, this powerful “why” and the certainty that your niche is profitable that you can succeed in your bet and enter the very closed circle of the 4% of individuals who live on their blog.
I hope this full guide on selecting a niche for your blog will be useful in achieving your life goals.

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