To increase the traffic on your website, good positioning in search engines is essential. However, natural SEO is a long-term job and it often takes several months to get to pole position.
Diversifying its traffic sources and offering multiple contents is therefore essential to increase the number of visitors to Google tenfold is a good way to regularly attract robots from search engines to your site and increase your position in results.
To help you speed up the movement, here are 25 techniques to implement now to develop your traffic.
1. Publish regularly on your blog
Google likes regularly updated content. If it is difficult to change the content of the pages of your website regularly, a blog can be used to publish new articles frequently.
Opting for at least 2 tickets per week can very quickly double your traffic, especially if you also set up idea # 2.
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2. Target the right keywords
Publishing content regularly on your blog improves your natural SEO globally. However, if your articles and pages are poorly optimized, they will hardly stand out in the search results.
SEO consists first of all in targeting the right keywords: it is often easier to focus on specific and less sought-after expressions (what is called the long train).
We also advise you to take a look at our techniques to find keywords long drag on.
Once your keywords are found, you just have to use them by creating very good quality content to seduce search engines.
3. Increase traffic on your website with social networks
Social networks are efficient levers to generate traffic on websites and blogs. No need to be present on all social networks, it is enough to choose the most suitable for your sector of activity and to identify the networks that appeal to your target audience. You can then promote your content and interact with your community to gain visibility.
Facebook is the number 1 social network: it must therefore be at the heart of your media social strategy.
By building a community on this platform and regularly publishing quality content, you are confident that your number of fans will take off – and visits to your site at the same time.
Instagram is the social network on which users interact the most with brands: the commitment is therefore very high, making it a very powerful medium for making your site known.
Draw your smartphone or your camera, choose your hashtags well, and above all be creative!
YouTube is the number 1 video-sharing site and conducts colossal audiences every day. No wonder companies have found an ideal playground there to gain visibility.
Create videos related to your activity (tutorials, analyzes, etc.) to highlight your expertise and be found by Internet users corresponding to your target.
Learn to boost your views on YouTube and the traffic on your site can only get better.
You can develop your professional network with Linkedin and generate more visits to your site.
Start by updating your profile by integrating the URL of your website. Share quality content on Linkedin and publish extracts from blog articles with a link to encourage users to read the rest on your website.
9 million Internet users use the Pinterest social network to learn and/or increase their visibility on the web.
Pinterest is recognized as a visual search engine that allows you to set up backlinks to generate traffic to your website. The objective is to share and organize images (called pins or pines) in thematic tables.
You can create a professional account and write a bio by integrating keywords and then share your content to attract visitors and increase traffic on your blog or site.
4. Contact influencers
Influence marketing is a very effective lever for making you known and massively attracting Internet users to your site.
The key is to choose the influencers to contact in order to set up an effective influence marketing strategy.
5. Create webinars
Another very effective web content is web content when it comes to generating new prospects and attracting visitors to your website.
There are many tools to easily create a web seminar and share your expertise with your audience.
6. Refresh old content
Creating new content is essential, but that doesn’t mean your old articles have to be forgotten.
Refresh your old content by enriching it, updating it with more recent data, etc.
7. Recycle your content
Between your website, social media, and newsletters, you may feel like you are spending your time creating new content. In addition, you do not always have bright new ideas to publish.
Remember to recycle your content! For example, you can adapt your last blog article in the form of a newsletter or podcast. You can also decline your article into several publications for social networks or create checklists or infographics!
8. Create infographics
Infographics are part of the flagship content of social networks: appreciated by Internet users, they have a strong potential for virality (if they deal with a relevant theme with an interesting angle).
And who says virility says a lot of visitors on your site.
9. Publish your own studies
Creating studies based on exclusive data related to your field of expertise or your sector of activity is another very good way to gain visits thanks to content marketing.
10. Exploit SlideShare
If you had a good idea to create an in-depth study or an infographic, do not fail to boost your content with SlideShare.
The professional presentation sharing platform is an ideal playground to promote creations of this type.
11. Improve the speed of your site
The speed of a website has two major impacts on the traffic it receives.
First, the slower a site is to load, the more visitors tend to leave it immediately.
On the other hand, too slow sites are penalized by Google and are therefore less well referenced – which affects their traffic.
So be sure to optimize the performance of your site to ensure its speed.
12. Think of guest-blogging
Open your blog to other editors (quality, of course !) and post on other blogs (also of quality !) allows you to broaden your notoriety and your audience.
The guest editor will distribute the article posted on your site to his community, attracting a new readership.
As for your guest article, it will open your audience to the blogger community and allow you to get some feedback. However, care must be taken to follow certain steps to successfully complete your guest blogging.
13. Position sharing buttons for social networks
If you want to develop your traffic, then encourage internet users to share your content by adding sharing buttons on your blog articles. It is recommended to also affix them to your product sheets.
14. Create a Google My Business account
Before there was the paper directory, now there is GMB.
If you are in a business or if you receive customers on your premises, remember to save your business on Google My Business.
This SEO service created by the web giant makes it possible to list all the files of the establishments according to the searches of the Internet user. The latter has access to essential information about the company such as its location, opening hours, and contact details. Customers can interact with the company by publishing photos, questions, or even famous customer reviews.
15. Integrate the URL of your website into your email signatures
You haven’t done it yet? Now is the time to go to your email settings to fix it.
When sending an email, your company logo and link to the website should appear in the signature. It is a simple and fast technique to put in place to increase traffic on your site.
16. Optimize navigation on your website
If you want to increase traffic on your website, you must put yourself in the place of the user to optimize its navigation.
When you open a book, you can immediately access the table of contents and find the chapters that interest you. Your website must also have a hierarchical menu to optimize navigation. You must ensure that the visitor has a good time visiting your website and that he can easily and quickly access the content that interests him.
17. Make a good internal mesh
Here is another unstoppable technique to increase traffic on your site and improve SEO. Setting up an internal mesh strategy improves your natural SEO. The internal network consists in creating links that point to different pages of your website. This technique offers power to your pages and allows you to better position yourself in the results of search engines.
It’s also a good way to add value to your items!
18. Create external links
Now that you have a good internal mesh on your website, you can create backlinks to increase your traffic.
Which sites have a theme similar to yours? Identify several and contact the webmaster to offer a link exchange to improve everyone’s visibility.
19. Vary the contents
You don’t have to settle for a single format for your web content. While remaining consistent with your theme and your target audience, you can share and publish a wide variety of content to improve your visibility and create added value.
The video format is increasingly appreciated by users. The video takes an important place in the natural SEO strategy and allows to boost visibility. It is a dynamic format and a particularly efficient communication tool as evidenced by the success of Youtube or short formats like Instagram reels.
Do not hesitate to include videos in your blog articles and on your site to bring value and improve the rebound rate.
The PDF format
If you offer particularly exciting articles, you can also offer your users to download them in PDF format to save or print them.
You can also write a white paper to download in exchange for the user’s email address, for example.
You can make your content more dynamic with visual formats like photos, images, or gifs. Infographics are also used to capture the interest of Internet users.
If you are comfortable with the microphone, you can save podcasts and publish them on your website. This increasingly popular type of audio content is appreciated by Internet users and is easy to share.
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20. Encourage sharing
Your contents are memorable so why not share them? Create content with high added value to encourage your subscribers to share on their own networks.
Statistics and infographics are particularly appreciated by Internet users and are easy to share. The visual format of this content is accessible and easily understood by all. The more qualitative your content, the more numerous the shares will be.
21. Use the power of the email
One of the best ways to win visitors to its site is to use email, one of the most powerful marketing tools. To do this, you have to follow 2 main steps:
To collect subscribers, insert an opt-in form on your website.
Send your newsletters on the same day at the same time to make an appointment with your precious subscribers. If your news content is interesting and well-targeted, readers will be in a hurry to open it and they will be happy to share this information around them.
22. Go for the SEA and the SMO
You can boost your SEO with Google Ads campaigns. You will be on the front page of Google for a while.
Facebook, Twitter, and Linkedin have advertising boards at attractive rates, allowing you to target very precisely the distribution of your advertisements or publications.
These two means are effective in developing its traffic over a given period provided that the tools are mastered.
23. Optimize your mobile site
More and more Internet users are buying on mobile. This shows that it is essential to optimize the mobile navigation of your site. Otherwise, you would deprive yourself of many visits and lose many potential customers.
24. Exchange in chat rooms
Social media discussion groups and forums are places where you can publicize your business and demonstrate your expertise.
It is also a way to disseminate your articles when the discussion requires them and to attract additional traffic to your site.
25. Turn abroad
To attract new visitors and therefore potential new customers, nothing like opening up to new markets.
Making its site accessible to visitors around the world is not impossible and it is a unique opportunity to get in touch with millions of people.
These 25 techniques on how to increase traffic on a blog will allow you to strengthen your online presence, improve your SEO and generate additional visits to your site.